The
cosmetic pen and pencil refers to the beauty care products consisting of
eyebrow pencil, eyebrow pen, eyebrow liner and other products. Initially in
1960s the cosmetic packaging was mainly in glass bottles and jars. The number
of the working women was on the rise which significantly boosted the sales of
color cosmetics. The 1970s saw the shift of packaging from the glass based
packaging to the plastic containers and cardboard boxes. At this time,
Maybelline and Avon were the market leaders. By 2010, the technology became an
important part in the cosmetic industry. Smartphones and tablets became
essential commodities. In the cosmetics market, this tech boom translated to
powered cleansers, lasers, and hair removal devices for at-home use. This
increased boom gave rise to the growth of the cosmetics
pen and pencil packaging market. The consumers started purchasing
cosmetics online and as a result, it became a necessity to provide packaging to
the cosmetic products. The growth of e-commerce has also led the customers to
start opting for easy-to-apply cosmetics over time-consuming products, thus
necessitating the need for providing innovative packaging solutions for such
personal care products. Now, the packaging in cosmetics also dictates to the
customer how the product needs to be applied by providing the necessary
information. Further, designing the wrapper of the product can engage the
customers and encourage them to buy the product. Moreover, packaging a product
has also gained immense popularity due to benefits that is provided by it in
the marketing of the product. It is used for enhancing the brand visibility,
increased sales and reduced brand recall.
Market Size and Forecast
The market
was estimated to be US $ 1,600 million in 2015 and is anticipated to expand at
the CAGR of 5.9% over the forecast period 2016-2023 with the revenue expected
to reach US $ 2,500 million by 2023.
In terms
of geography, the market for cosmetic packaging is dominated by Asia Pacific in
terms of total demand, followed by Europe and North America. The reason for the
top position occupied by the Asia Pacific can be attributed towards the high
concentration of manufacturers as well as buyers of cosmetic packaging products
in the region.
Rising
awareness about anti-aging products coupled with the flourishing e-commerce
sector in the region is also expected to fuel demand for cosmetic packaging
over the forecast period. Furthermore, India and China will play a pivotal role
in the growth of the market where the demand for the cosmetic products is
anticipated to expand at robust CAGR over the forecast period.
Market Segmentation
Our
in-depth analysis of the Global Cosmetic Pen and Pencil market include the following
segments:
By Material:
·
Glass
·
Paper
·
Metal
·
Wood
By Product Type:
·
Wooden
Pencil
·
Moulded
Pencil
·
Mechanical
Pencil
By
Application:
·
Eye
·
Lip
·
Concealer
Pencil
·
Clean-up
Pencil
·
Cheek
Balm
·
Sculpting
Pencil
·
Skin
Glossing Pencil
By Region
Global
Cosmetic Pen and Pencil Packaging market is further classified on the basis of
region as follows:
·
North
America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity
Analysis
·
Latin
America (Brazil, Mexico, Rest of Latin America) Market size, Y-O-Y growth &
Opportunity Analysis
·
Western
and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium,
Netherlands & Luxembourg, Rest of Western Europe) Market size, Y-O-Y growth
& Opportunity Analysis
·
Asia-Pacific
(China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia) Market
size, Y-O-Y growth & Opportunity Analysis
Growth Drivers and Challenges
The
primary reason responsible for the growth of the market is innovative packaging
solutions available in the market. In order to keep with the surging demand for
cosmetic
pens and pencils, manufacturers of these products as well as packaging
solution providers are intensifying their measures towards providing striking
features on packets and using effective packaging materials for protective
wrapping purposes. Further, the rising disposable incomes and a rising beauty
conscious population will push the market to the global level. Moreover,
the surging e-commerce sales will continue to positively shape the dynamics of
global cosmetic pencil & pen packaging market. Almost every cosmetic
product sold online requires a protective wrapping that can cover various types
of surfaces and object shapes. Increased awareness and implementation of
stringent governmental regulations along with the competitive benefits have
compelled the users to increase the use of eco-friendly materials for packaging
and manufacturing to incorporate the eco-friendly products in the material
development process. As a result, the global demand for materials such as paper,
silicone, melamine, and bamboo will expand the market. The market employs
different types of the materials for packaging such as glass, paper, metal and
wood. The market for glass-based packaging is expected to rise in response to
substantial demand for luxury goods in the developed markets such as the U.S.,
UK, and Germany. The various cosmetic pen and pencil manufacturers are
consolidating their position by merging their operations with the
well-established companies. An improved synergy among market competitors will
eventually benefit the growth of global cosmetic pencil & pen packaging
market. However, the market growth will be hindered by the rising preference of
the consumers to the eco-friendly products such as wood, paper and
materials. Moreover, the stringent manufacturing and the recycling
regulations will be a major challenge inhibiting the growth in global
production of cosmetic pencil & pen packaging products that will adversely
impact the environment in one way or another. Plastic materials segment by
material type will continue to dominate the market by accounting for sales of
over 1500 million units by 2023 end.
Key Players
·
Columbia
Cosmetics
o Company Overview
o Key Product Offerings
o Business Strategy
o SWOT Analysis
o Financials
·
Swallofield
PLC
·
FW
Faber Castell Cosmetics
·
California
Cosmetica
·
Alkos
Group
·
Oxygen
Development LLC
·
Libo
Cosmetics Company, Ltd.
·
Quadpack
Industries
·
HCP
Packaging
·
Fusion
Packaging
Scope and Context
Overview
of the Parent Market
Analyst
View
Segmentation
The Global
Cosmetic Pen and Pencil Packaging Market are segmented as follows:
·
By
Materials Market Size & Y-O-Y Growth Analysis
·
By
Product Type Market Size & Y-O-Y Growth Analysis
·
By
Application Market Size & Y-O-Y Growth Analysis
·
By
Region Market Size & Y-O-Y Growth Analysis
Market
Dynamics
Supply
& Demand Risk
Competitive
Landscape
Porter’s
Five Force Model
Geographical
Economic Activity
Key
Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent
Trends and Developments
Industry
Growth Drivers and Challenges
Key
Information for Players to establish themselves in current dynamic environment
To know more about this research, kindly visit:
For Table of Content &
Free Sample Report Contact:
Ajay
Daniel
Email:
ajay.daniel@researchnester.com
U.S. +1 646 586 9123
U.K. +44 203 608 5919
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