Air
freshener is a product which is used to mask unpleasant odor by emitting
fragrance. Air fresheners are composed of various chemicals such as
formaldehyde, petroleum distillates and dichlorobenzene and aerosol propellants.
These chemicals counteract the unpleasant odor and fill the indoor area with
pleasant smell. Traditional and old air fresheners, consisting of hazardous
chemicals, are being replaced by new and natural fresheners. Air fresheners are
used at house, corporate offices, malls, public restroom and hotels. Further,
it has also its usage in automobiles which have augmented the market of air
fresheners exponentially. Different kind of air freshener products available in
the market such as spray air freshener, electric air freshener, gel air
freshener and candle air freshener are yet another factor that has led to the
rise in the demand of global air freshener market. Further, rising inclination
towards the natural air freshener and growing vogue of aromatherapy gives
opportunity to the major air freshener companies to operate in the
market. Apart from this, increasing disposable income of the middle class
population and rising concern for the air quality has led to demand for air
freshener all across the globe.
The
companies are emphasizing on various business strategies in order to expand
their business in air fresheners which is anticipated to strengthen the market
share of the companies in the overall air
freshener market during the forecast period. On 19 February, 2015, P&G,
a major air freshener company announced the unstoppable series of air freshener
which are long lasting, home and fabric care products. Moreover, on 2nd May,
2015, S.C. Johnson announced the acquisition of HomeBrands AS.
Market Size and Forecast
The global
air freshener market is expected to reach USD 14.2 billion in 2024. Further,
the market is anticipated to grow at a CAGR of 2.97 % between 2017 and 2024.
Regionally, Europe dominated the global air freshener market and is anticipated
to continue its dominance over the forecast period. Rise in the disposable
income and improving standard of lifestyle are the major factor driving the
growth of air freshener market. North America holds the second largest air
freshener market and is anticipated to witness significant growth over the
forecast period. The major factor driving the market growth of North America
region is the availability of different and innovative air fresheners such as
automatic air freshener and candles freshener.
Asia-Pacific is anticipated to be
most lucrative market and expected to witness a CAGR of 7.94% over the forecast
period. This can
be attributed to various factors such as upgraded lifestyle of addressable
population and rising population in countries like China and India.
Market Segmentation
Our
in-depth analysis segmented the global air freshener market in the following
segments:
By Product
Type
Spray
Electric
air fresheners
Gel air
fresheners
Candle air
freshens
Others
(Liquid air fresheners, solid air fresheners, crystal bead air fresher)
By
Applications
By
residential
Corporate
offices
Cars
Others (
railways, hospital, malls and hotels)
By Type of
customers
Individual
customers
Enterprise
customers
By Region
Air
Freshener Market is further classified on the basis of region as follows:
North
America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity
Analysis
Latin
America (Brazil, Mexico, Rest of Latin America) Market size, Y-O-Y growth &
Opportunity Analysis
Western
and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium,
Netherlands & Luxembourg, Rest of Western Europe) Market size, Y-O-Y growth
& Opportunity Analysis
Asia-Pacific
(China, India, Japan, Singapore, Australia, New Zealand, South Korea & Rest
of Asia) Market size, Y-O-Y growth & Opportunity Analysis
Middle
East and North Africa (MENA) Market Size and Y-O-Y
Growth
& opportunity Analysis
Growth Drivers and Challenges
Rising
disposable income coupled with improving lifestyle of the customer are the
major factors driving the growth of global air freshener market. Further, the
boost in global
air freshener market is because of increasing disposable income and
rising concern of people about quality of air. Additionally, the inventions of
new variety of air freshener product and ease of availability of these products
are anticipated to be the dynamic factor behind the growth of global air freshener
market.
However,
limited resources can restraint the market growth over the forecast period.
Moreover, use of substitute products is believed to further dampen the growth
of global air fresher market over the forecast period.
Key
players
P&G
S.C. Johnson
& Son
Reckitt
Benckiser
Godrej
Henkel
Farcent
Enterprise
Handstands
Kobayashi
Pharmaceutical
California
Scents
BlueMagic
Scope and
Context
Overview
of the Parent Market
Analyst
View
Segmentation
The global
air freshener Market is segmented as follows:
By Product
Type Market Size & Y-O-Y Growth Analysis
By
Application Market Size & Y-O-Y Growth Analysis
By Type of
customers Market Size & Y-O-Y Growth Analysis
By Region
Market Size & Y-O-Y Growth Analysis
Market
Dynamics
Supply
& Demand Risk
Competitive
Landscape
Porter’s
Five Force Model
Geographical
Economic Activity
Key
Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent
Trends and Developments
Industry
Growth Drivers and Challenges
Key
Information for Players to establish themselves in current dynamic environment
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Ajay
Daniel
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